Myer becomes the first Australian retailer to jump on the Passbook train

Not long after Apple’s iOS 6 software update was officially released to the public, I earlier wrote some thoughts on ‘Passbook‘; one of my favourite new features in iOS 6 with plenty of potential.

Since then, the number of applications and companies have slowly increased. Just a quick look through AppShopper reveals applications with passbook support added, as well as companies like Qantas and Virgin Australia offering passes via their mobile web checkins (again demonstrating that you don’t need to have an app to support Passbook!) and Ticketek and Moshtix supporting Passbook for events.

The first application to be approved and actively promoted by Apple for having Passbook support was Nova’s ‘ShopperNova‘ app – essentially a directory of coupons and other special offers. While the offers here could be added to Passbook, they weren’t taking complete advantage of all the features – using generic barcodes with just a ‘coupon code’ to be used online, or to confuse staff if you dared to try and use it at a brick and mortar location (looking at you Oporto and SuperDry).

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