Telstra’s new Customer Insight Centre

Telstra hasĀ unveiled it’s new ‘Customer Insight Centre’ (or CIC), with the 3600 square metre facility taking up the entirety of the second floor at Telstra’s 400 George St flagship offices.
Telstra Customer Insight Centre Insight Ring

The CIC provides Telstra’s enterprise and business customers with access to not just an incredibly modern event space, but also access to leading edge technologies and equipment. The centre consists of several different rooms, or zones, each focusing on it’s own element along a journey.

Each customer brought to the CIC has their own tailored, personalised experience. Working with Telstra two weeks prior to the visit, customers discuss their business practices, needs, and pain points allowing their visit to be as productive as it can be.
The CIC is about ‘more than a PowerPoint’ deck, providing real tools and Telstra’s insight to allow customers to beĀ as productive as possible in an interactive, hands-on way. [Read more…]

Custom iPhone Carrier Logos


Image via Chris

iOS 6? Please head over here.

Have you ever looked at your carrier name in the status bar of your iPhone? Chances are you have. If you’ve ever wondered where this actually comes from – this is really just an image contained in the carrier’s bundle of settings.

This makes it much easier for this to be customised or changed. Carriers can (naturally) and do change how their network appears – Optus changed from ‘OPTUS’ in firmwares lower than 4.x to ‘YES OPTUS’ in iOS 5. Telstra choose to display ‘3TELSTRA’ as ‘Telstra’, (and likewise for 3 – choosing to appear as ‘3’ instead of 3TELSTRA)

This is also handy for users – carrier bundles are easily edited and tweaked by users and can be deployed semi-officially – the same way carriers can deploy themselves on the side.

While in iOS 5 many of the actual carrier configuration data is signed and will refuse to work if the signature is broken – the images are free rein. You can do whatever you want here.

[Read more…]