Myer becomes the first Australian retailer to jump on the Passbook train

Not long after Apple’s iOS 6 software update was officially released to the public, I earlier wrote some thoughts on ‘Passbook‘; one of my favourite new features in iOS 6 with plenty of potential.

Since then, the number of applications and companies have slowly increased. Just a quick look through AppShopper reveals applications with passbook support added, as well as companies like Qantas and Virgin Australia offering passes via their mobile web checkins (again demonstrating that you don’t need to have an app to support Passbook!) and Ticketek and Moshtix supporting Passbook for events.

The first application to be approved and actively promoted by Apple for having Passbook support was Nova’s ‘ShopperNova‘ app – essentially a directory of coupons and other special offers. While the offers here could be added to Passbook, they weren’t taking complete advantage of all the features – using generic barcodes with just a ‘coupon code’ to be used online, or to confuse staff if you dared to try and use it at a brick and mortar location (looking at you Oporto and SuperDry).

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A Passbook Full Of Potential

One of maybe the most underhyped (or even overhyped) and hopefully my favourite new feature of Apple’s iOS 6 would have to be Passbook.
Perhaps a not so direct competitor to Google Wallet, in that it doesn’t handle mobile payments (yet), Passbook is yet another app that wants to replace your wallet.

Your boarding passes, movie tickets, retail coupons, loyalty cards, and more are now all in one place.

Of course, much like anything that relies on third parties – unfortunately those third parties have to also get on board. I believe that Passbook has the potential to become quite large. Surely I can’t be the only one who hates carrying around physical cards in my wallet, digging around for those loyalty cards hidden in there somewhere. Or, printing out those PDF tickets to that event, because you couldn’t remember where you put them last time you hit print. Passbook wants to help you here.

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Self-Checkout with EasyPay

One of the most frustrating aspects of shopping in a brick and mortar store, is perhaps the waiting. Queuing for the checkout registers is one of the most annoying parts. Especially when the person at the head of the queue is asking a handful of questions, and you only have one thing you want to buy and take away.

Several months ago, Apple introduced the idea of ‘EasyPay’, where you get to be your own self checkout; take out your iPhone and you can scan and pay for accessories yourself. Great if you know exactly what you’re after, have no questions, and you just want to get there and then go.

First up, you’re going to need to install the Apple Store app; this works on the iPhone, iPod touch and the iPad if you’ve got a camera.
You also need to have location services enabled if you’ve turned them off, and you need to connect to the ‘Apple Store’ WiFi network.
This is how Apple can verify you are actually at the Apple Store!

Upon opening the app, you should see  the store you’re in displayed;

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