A Passbook Full Of Potential

One of maybe the most underhyped (or even overhyped) and hopefully my favourite new feature of Apple’s iOS 6 would have to be Passbook.
Perhaps a not so direct competitor to Google Wallet, in that it doesn’t handle mobile payments (yet), Passbook is yet another app that wants to replace your wallet.

Your boarding passes, movie tickets, retail coupons, loyalty cards, and more are now all in one place.

Of course, much like anything that relies on third parties – unfortunately those third parties have to also get on board. I believe that Passbook has the potential to become quite large. Surely I can’t be the only one who hates carrying around physical cards in my wallet, digging around for those loyalty cards hidden in there somewhere. Or, printing out those PDF tickets to that event, because you couldn’t remember where you put them last time you hit print. Passbook wants to help you here.

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